Advertising is an approach that uses certain practices and techniques in order to provide the public with information on products, services, or opinions, with the goal of convincing or persuading the public to act or respond in a certain way.
Advertising can be used to promote a series of different types of messages and response parameters:
There are many outlets for advertising for individuals, organizations, or governments, including magazines, newspapers, radio, television, and the internet. Advertising is a significant source of income for media, and most media depend on advertising as their sole income source. Examples include free television channels, radio stations, and freely distributed newspapers. They all depend on advertising as business model.